There are certain types of information that we automatically collect when you use our Sites.
Cookies, Device Identifiers and Similar Technologies. When you use or access the Sites, we, our service providers, and advertisers use cookies, device identifiers, and similar technologies such as pixels, web beacons, and local storage. These are all examples of tools that collect information about how you use the Sites. We take the information collected through these technologies (both alone and in combination with Personal Information) to help operate certain features of the Sites, to enhance your experience through personalization, and to help us better understand the features of the Sites that you and other users are most interested in.
Most browsers give you a way to block, delete, or disable cookies. Your mobile device may also allow you to disable transmission of unique identifiers and location data. If you choose to reject cookies or block device identifiers, please note that some features of the Sites may not be available, or some features may be limited or unavailable. The “Help” feature on most browsers and mobile devices will explain how you can change your cookie settings.
We do not respond to Do Not Track (“DNT”) signals sent to us by your browser at this time. To learn more about how DNT works, please visit All About DNT.
Some of our service providers may use cookies or other methods to gather information regarding your use of the Sites and may combine the information in these cookies with any Personal Information about you that they may have. For example, cookies allow us to personalize our Site content for you, greet you by name, and remember your preferences so we can deliver you relevant content. How and when a third party uses that tracking information depends on their privacy policy, which you should review.
Advertising. Atrium Health uses cookies and similar technology to connect you with more information about our services. For example, our advertisers may display targeted advertisements when you visit third party websites and social networks based on your previous interactions with our Sites as tracked by cookies and similar technologies. This process also helps us understand the effectiveness of our content and marketing efforts.
We also use Google AdWords to connect you with more information about our services. Google AdWords will display relevant messages tailored to you based on what parts of the Sites you have viewed by placing a cookie on your machine. This cookie does not identify you or give access to your computer or use your protected health information. The cookie is used to say, "This person visited this page, so show them ads relating to that page." Google AdWords allows us to tailor our messages to better suit your needs and only display ads that are relevant to you.
If you do not want to participate in advertising cookies and analytics, you may do the following:
- To opt-out of third party use of advertising cookies, you can do so here. Please note that even if you opt-out of targeted advertising, you will continue to see advertisements when you use our Sites or third-party sites.
- You can opt out of Google Ads by visiting Google's Ads Preferences Manager. You can also opt out of any third-party vendor's use of cookies by visiting the Network Advertising website. To set an opt-out preference for a mobile device identifier (such as Apple's IDFA or Android's GAID), visit the device manufacturer's current choice instructions pages, or read more about sending signals to limit ad tracking for your operating system here.
- Please note these settings must be performed on each device (including each web browser on each device) for which you wish to opt-out, and if you clear your cookies or if you use a different browser or device, you will need to renew your opt-out preferences.
Marketing Demographics. From time to time, we also provide information (including information gathered through the use of cookies) to social network service providers who help us develop and aggregate information on our users’ demographics. This enables us to display advertisements to other individuals likely to have similar interests as you.
Geolocation Information. Our analytics services allow us to estimate the general geographic location of our users, but this information is not as precise as when you allow us to access your device’s geolocation information. With your permission, some portions of our Sites can access your current location and then use that geolocation information for your convenience. For example, if you want to make an appointment, we can use your location to direct you to the nearest facility. If you do not want us to access your geolocation information, your browser or mobile device’s help pages should have instructions for how to deny or revoke access. Note that we may block some geolocations from accessing our Sites for security reasons.
Log File Information. When you use our Sites, our servers automatically record information, including your Internet Protocol address (“IP Address”), browser type, referring URLs (meaning the site you visited before coming to our Sites), domain names associated with your internet service provider, information on your interaction with the Sites, and other such information (collectively, “Log File Information”). We may also collect similar information from emails sent to you which then help us track which emails are opened and which links are clicked by recipients. We use Log File Information collected from our implementation of the Sites to help secure the Sites by identifying potential threats and vulnerabilities and in analyzing the effectiveness of our Sites to improve a Site’s function and content.
Retention. We will retain your Personal Information while you have an active account, as needed to provide you services, comply with our legal obligations, resolve disputes and enforce our agreements.